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7 Tips for Facebook Marketing Sales and Engagement

Like most of you, I regularly read and try to keep up-to-date with what options there are for promoting businesses and selling products/services.  It is a minefield of data everywhere.  One source I subscribe to, but have never found useful until now is yellow pages.  I find it interesting that many print based mediums are now trying to curate data and be leaders in finding and reporting on marketing trends. 

Yellow pages have partnered with Google as well as the digital publication ‘True Local’.  Fairfax is now offering seminars on website and digital marketing development.  The seven tips listed in this blog is from a yellow pages publication last month, mainly focussing on some opportunities using Facebook and other apps selling your products and services on line.

Facebook is a great way to build a community and engagement with your audience.  It also provides a great targeted advertising platform.  But has your business considered using Facebook to sell products and services? 

Facebook is gearing up to release a function which would allow consumers to purchase items using their login details, but in the meantime businesses can still use a number of apps to set up a Facebook shop. 

Here is a list of apps and some extra tips on how small businesses and entrepreneurs can sell directly through Facebook and make best use of this marketing platform:

 1. Bigcommerce – An all-in-one solution, use it to build a 100-item store and connect it to your page using the SocialShop app. In a nutshell, it drags your online store catalogue onto Facebook – but the customer doesn’t leave the Facebook page when shopping.

2. ShopTab – This runs as a tab on your Facebook page. It can be hooked up to an online store or website but can also run as a standalone Facebook store if you prefer to just sell on social. You can also run sales through PayPal. It supports 50 currencies – perfect if you have a global audience. You can also share products on your Facebook wall.

3. Soldsie – “Instead of adding a store tab, Soldsie sells your products through Facebook posts. Upload a photo, the price and description into the Soldsie dashboard then schedule your ‘event’. At the specified time, the item will appear on your Facebook page like any other scheduled post. To buy the item, customers use Facebook Connect to sign in to the app then type ‘sold’ into the comment box. Then Soldsie sends them a Paypal invoice and when the invoice is paid, you ship the product.

4. FaceBuy – Launched in July by 20-year-old Australian entrepreneur Stephen Chapman, this is an interactive and easy way to buy and sell between friends through Facebook and Twitter feeds (friends can comment and promote). It’s free to download and list items, but for each sale FaceBuy takes a $2 fee and 1.5% of the price (30 cents also goes to PayPal).

5. Engage with your fan base and build relationships by posting photos of products you’ll soon release and asking what they want. One of the unique elements of selling on Facebook is the ability to make it fun. Create contests, post inspiring or funny quotes, and encourage fans to share their own photos and stories on your page – make it a community. Use Facebook Insights to research your audience – this will help determine what products or services of yours will resonate with Facebook fans.

6. Offer exclusive deals and limited-edition products – Create a schedule of when you’ll sell and notify your fans and followers – think of Jetstar’s ‘Friday Frenzy’ sales. 

7. Create a sense of urgency and rarity – This is important because everything is posted in real time – exposure on Facebook is short-term and not every follower will see your posts… Creating urgency not only helps keep your fans’ attention but will increase engagement which in turn will help increase the exposure of that particular post across other timelines. More likes, comments or shares equals more exposure for that post.

Make the most of the tools at hand to increase your business engagement and turnover.


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