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Apple Watch Vs Moto 360

If you are like me, you get excited by the latest technology and gadgets. Do we need another device to sinc, charge, monitor and maintain?  Probably not, but it is an exciting and fun time to be alive. 

The much anticipated ‘smart watche are now hitting the market especially with Apple announcing the launch of Apple Watch next month.  I found an interesting article written by Matt Swider of TechRadar that explained features of both the Apple Watch and Motorola’s android version, Moto 360. This could be helpful if you are considering entering the smart watch market.      

“It’s circle vs square in the Moto 360 vs Apple Watch comparison. Of course, wearing both would be ridiculous, so now that we know more about what’s been hiding up Apple CEO Tim Cook’s sleeve, we can see if it’s really better than Motorola’s fashionable Moto 360.”

The dueling smart watches feature premium stainless steel designs among the options and only work with their respective operating systems. Apple Watch needs an iPhone and Moto 360 an Android.

You can pick one or the other in this Apple Watch vs Moto 360 comparison, so it may come down to which has the best features and price.

Display

Circle vs square – even though both smart watches boast impressive displays, it just depends if you are tired of boxy computerized watches before.

 Moto 360 offers something ambitious with its round 1.56-inch LCD screen, while Apple Watch sticks with a tried-and-true rectangular shape in two height: 38mm (1.5 in) and 42mm (1.65in).

 Apple’s iPhone-compatible watch has the advantage of a “flexible Retina AMOLED display” laminated with a single crystal layer of scratch-resistant sapphire glass, at least among its higher-priced editions.

 The Apple Watch comes in two sizes and features a nice Retina display that’ll likely beat Motorola’s good-but-not-good enough LCD.

 Build quality and personal image

 Neither watch falls into the trap of looking plastic. The tiny smart watch components are housed in premium metal cases. The Moto 360 is encircled with a stylish stainless steel frame. It contrasts with the plastic found in earlier Android Wear watches like the Samsung Gear Live and LG G Watch.

 Apple Watch takes things a step further with three editions. The standard “Apple Watch” comes in a polished or space black stainless steel and Apple Watch Sport features either a space gray or silver anodized aluminum case.

Apple Watch Edition really steps things up with an 18-karat rose or yellow gold case. There’s also two sizes of Apple Watch – perfect for those with smaller wrists.

 Straps

Whether you call them straps or bands, Apple Watch brings more variety to the wristwatch in this category too. There are six watch straps materials, each available in a range of colors.

Leather options with various closure styles include Classic Buckle, Modern Buckle, Leather Loop, while the Sport Band is ideal for gym-wear thanks to its rubber-like elastomer makeup.

The two metal bands are both stainless steel. There’s the Link Bracelet with butterfly clasps and flexible magnetic mesh Milanese Loop. Best of all, it’s easier to swap out the default straps depending on your mood or the occasion.

Moto 360 has metal bands now too, but there aren’t as many choices and they’re not as easy to change out despite being 22mm. Its Motorola Connect app lets circular smar twatch owners tweak the six pre-loaded watch faces with new color options. That’s in addition to the Google Play Store’s multitude of third-party watch faces.

Apple Watch on the other hand has previewed 11 different watch faces and all of them can be customised even further with what it calls “Complications.”

Don’t like the color, design element or functionality? Tweak it. Want to even include stock quotes, weather reports, your next calendar event, and a daily activity tracker? Add that too. Apple claims that there are “millions” of different watch face available this way.

 Watch faces

One of the biggest beefs that some people have with Android Wear smart watches is the lack of watch face options, though the Moto 360 does boast some customisations to default watch faces.

 Availabililty

Apple Watch will be available in Nine Countries on April 24.  In an announcement from Apple on March 9, 2015, “Apple® today announced that Apple Watch™, its most personal device yet and the newest innovative addition to Apple’s ecosystem, will be available on Friday, April 24 to customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US. Apple Watch is an incredibly accurate timepiece, an intimate and immediate communication device and a groundbreaking health and fitness companion.

Beginning April 10 in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US, Apple Watch will be available for preview, try-on by appointment at Apple’s retail stores, and available for pre-order through the Apple Online Store  (www.apple.com). On April 24, Apple Watch will be available online or by reservation in Apple’s retail stores and select Apple Authorized Resellers in China and Japan.

Fun Things to so on a smart watch

Smart watches are now introducing revolutionary technologies including the Digital Crown™, an innovative way to scroll, zoom and navigate fluidly without obstructing the display. The Retina® display with Force Touch on Apple Watch senses the difference between a tap and a press, providing a new way to quickly and easily access relevant controls. The all-new Taptic Engine™ discreetly delivers a gentle tap on your wrist whenever you receive a notification or message.

Apple Watch enables you to send messages, read email and answer calls to your iPhone® right from your wrist. The Taptic Engine alerts you with a gentle tap so you won’t miss important notifications. With Digital Touch, Apple Watch allows you to communicate in all-new ways by sending a sketch, a tap or even the rhythm of your own heartbeat. Interact quickly and conveniently with the world around you with Apple Watch by paying for coffee using Apple Pay™, boarding a plane with a Passbook® boarding pass, or raising your wrist to ask Siri® for turn-by-turn directions in Maps, weather forecasts, etc. Basically everything your smart phone and sports bands can do but combined and with great style.  The sport version gives you many fitness applications.  Basically you can do anything on your smart watch that you smart phone does, and the list of possibilities are endless.

Designed to be worn throughout your day, Apple Watch delivers up to 18-hour all-day battery life and comes with a unique charging solution that combines Apple’s MagSafe® technology with inductive charging for a quick connection that simply snaps into place.

Pricing

Apple Watch is available in three collections, Apple Watch Sport, priced at $349 (US) and $399 (US); Apple Watch, available from $549 (US) to $1,099 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).

As you can tell, I am a very loyal mac person and have been for over 25 years.  I used to be the odd one out.  I even had the first lightweight titanium laptop (which is the only computer I haven’t gotten rid of; don’t know if it still works, just can’t part with it).

To Smart Watch or not?

But you decide – will you be buying a smart watch?  I usually let the first real innovators get the first round of product who help test and get the bugs out, then I am follow closely behind.  I wonder what manufacturers have in mind for this product category.  How will marketers be able to harness new marketing opportunities? We here at Hall of Fame Marketing Bendigo will keep you posted with any interesting updates!

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