Hall of Fame Business Solutions

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Spring Gully, VIC 3550
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Where and When Are Australians Consuming Technology?

In a story in the most recent edition of Ad News, Rosie Baker quotes from the first data report from IAB Nielsen cross-platform measurement panel. Results of the report show Facebook comes out a clear winner. It stated that one in every three minutes spent on mobile are spent with Facebook’s platforms, including WhatsApp and Instagram.  According to Ms Baker, “The IAB has spent the bulk of this year looking at how to best measure cross-platform usage with the first reports due out in July 2015.”

Whilst Australian Marketers eagerly await these reports, it is also interesting to note how/when/where Australian are consuming their technology.  In a recent edition of Ad News, a report from Life On Demand had some interesting statistics we thought worth sharing:

Is your business or workplace taking full advantage of the shift of mobile use and behaviour?  Hall of Fame Marketing Bendigo looks forward to sharing insights from the cross-platform results due out next year, stay tuned.

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