Hall of Fame Business Solutions

10 Glenn Street
Spring Gully, VIC 3550
03 5441 5222

Branding for Marketing Success

New Product Loyalty to Australian Brands

How Loyal are Australians to New Local Products

How loyal are Australian consumers to our own brands when choosing new products and are they willing to pay for innovation?

In the latest edition of Ad News, an article by Frank Chung revealed that, according to Nielsen’s Global Survey of New Product Purchase Sentiment, 50% of Australian Consumers said they preferred to purchase local products over large, global brands when looking for new products. Read on to find out how we Australian consumers compares to the rest of the world.

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So, You Want a Job in Marketing?

You think you want a job in Marketing but you aren’t sure what type of jobs are out there, or how to market yourself?

 Read on to find out the recent moves in a variety of marketing job in Australia according to seek.com.au June 2012 index and find some helpful tips to market yourself.

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Branding for Successful Marketing

10 Most Popular Consumer Brands in Australia

According to Nielsen ratings, the ten most trusted consumer brands in Australia for the year 2011 were:
– Arnott’s                    – Dulux
– Bonds                        – Google Australia
– Bunnings                  – Maggi
– Cadbury                   – Mortein
– Colgate                    – Nestle

Find out 10 top tips to developing a good brand, read on.

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