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Hall of Fame Marketing Bendigo Services

8 Steps to Help With Empty Nest Syndrome

8 Steps to Help With Empty Nest Syndrome

 The nest of family love is like a nest of birds, even in families that have separated parents. When it is the right time to fly, the young will fly away, as is the way of life. Parents must deal with the absence of family, friends, and love when children have flown from the nest of their family to build their own home, or explore/make their own way in the world. However, for some people, especially for the primary caregiver, this can be a time of great emptiness and sadness, that can easily tip into depression if unheeded. Continue reading “8 Steps to Help With Empty Nest Syndrome” »

The User Experience

Experience Sells

In the new social age of communication, first we were engaging our target audience, then we were resonating and collaborating with them. In a recent article in Ad News, I was very pleased to see us getting back to basics and talking about the user experience ‘UX’, a new revolution that is emerging. 

Continue reading “The User Experience” »

7 considerations when deciding on a brand using your name

Is your name a good brand name?

7 Considerations When Deciding On Whether Or Not To Use Your Name As Your Brand

Read on to find some helpful considerations when you are branding your products and/or services and if your name could be a great brand name.

Continue reading “7 considerations when deciding on a brand using your name” »

Visual Content Takes the Throne

Content makes your business shine over the Internet. Choice of words, correct grammar and uniqueness helps you expand your readership and grow a broad network of readers.

Read on for helpful hints on how you should curate your content on line.

Continue reading “Visual Content Takes the Throne” »

10 Tips on Using Lists For Better Time Management

Lists can help time management and decrease stress

I have always been a list person.  I’m not sure how or why as I did not inherit this from either of my parents or siblings.  The only lists I saw growing up were the grocery lists kept on the fridge that we all added to.  Read on to find out how lists can help you. Continue reading “10 Tips on Using Lists For Better Time Management” »

Do you have work/life balance in your life?

Are you struggling to have balance in your life?

5 Work Life Balance Tips To Get You Started

It can be extremely difficult to find the balance between work and our personal lives no matter what life stage you are in. Whether you are male or female, are in a relationship or have kids or not, trying to balance our lives applies to all of us who are working full-time plus.  Expectations of us are higher than ever before and the competition for jobs and work has never been greater.

Continue reading “Do you have work/life balance in your life?” »

New Product Loyalty to Australian Brands

How Loyal are Australians to New Local Products

How loyal are Australian consumers to our own brands when choosing new products and are they willing to pay for innovation?

In the latest edition of Ad News, an article by Frank Chung revealed that, according to Nielsen’s Global Survey of New Product Purchase Sentiment, 50% of Australian Consumers said they preferred to purchase local products over large, global brands when looking for new products. Read on to find out how we Australian consumers compares to the rest of the world.

Continue reading “New Product Loyalty to Australian Brands” »

Social Media Changes the Rewards Game

Are you engaging and rewarding your customers on line?Have you considered how to best reward your customers?  Do your customers want rewards and does it lead to loyalty? Read on to find out some tips for rewarding customers using on line platforms.

Continue reading “Social Media Changes the Rewards Game” »

What Is the Latest in Jobs in Marketing In Australia?

Stand out Marketing Job ApplicationsWith the New Year upon us, many have been, or will be thinking of what would be their ideal marketing job.  Whilst it is great to specialise in a particular marketing discipline, my advice would be to try and get as much experience in a number of disciplines as possible.  Read on to find out the latest statistics and some advice on how to have your job application stand out from the crowd.

Continue reading “What Is the Latest in Jobs in Marketing In Australia?” »

Tips for Surviving Work/Client Christmas Parties

Survival Tips for Work/Client Christmas PartiesAre you scared of attending your own client or staff Christmas party?

 Yes, tis the season to be jolly.  And if you are like me, you have many social events to attend.  Those with family and friends, where you can let your hair down, and then those that are work related.  If you want tips on how to have fun and yet not offend any co-workers or clients, read on.

Continue reading “Tips for Surviving Work/Client Christmas Parties” »

Is Fast Food Advertising to Blame for Childhood Obesity?

In a recent edition of AD News, an article was written talking about childhood obesity as being a ‘hot topic’ with lobby groups suggesting that advertising of fast food has a causal link to this growing problem.  “In 2009, the fast food industry entered into a self-regulatory policy called the Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children.”

Read our latest blog to find out our thoughts on this issue as a working parent.

  Continue reading “Is Fast Food Advertising to Blame for Childhood Obesity?” »

The New Number One Australian Phobia – MoBoPhobia

The new number one Australian Phobia – NOMOBPHOBIA

What is a phobia? According to Wikipedia (not always the most reliable source, but relevant for this blog),  “A phobia is, when used in the context of clinical psychology, a type of anxiety disorder , usually defined as a persistent fear of an object or situation in which the sufferer commits to great lengths in avoiding, typically disproportional to the actual danger posed, often being recognised as irrational. In the event the phobia cannot be avoided entirely the sufferer will endure the situation or object with marked distress and significant interference in social or occupational activities.”

So what is NOMOBPHOBIA? Read on to find out more.

Continue reading “The New Number One Australian Phobia – MoBoPhobia” »

Smartphone Shopping Is On The Rise

In a recent edition of Marketing Magazine, the latest statistics on the use of smartphones by Australians for shopping has reached a whopping 30%.

 Shoppers use their smartphone 82% of the time for checking prices, 65% of the time for checking product information and 34% of the time for ideas of what to buy.

 Read on for more interesting statistics and use of smartphones for shopping.

Continue reading “Smartphone Shopping Is On The Rise” »

Is Social Media Supporting Your Business?


I came across an interesting article recently that discussed how, despite a great deal of publicity, the marriage of social media and support has been slow to evolve.   

Businesses have been keen to embrace social media as a marketing/brand awareness and engagement tool, but not necessarily as a support tool for their brand. 

Read on to find out what a recent survey uncovered. Continue reading “Is Social Media Supporting Your Business?” »

How to Develop a Marketing Strategy For a New Business

Marketing

All small to medium enterprises or businesses (SME) have some form of marketing in their business, but often there is not a co-ordinated approach or understanding of marketing principles. 

There is also confusion about the difference between marketing and advertising and how marketing sits within the overall Business Strategy.

Continue reading “How to Develop a Marketing Strategy For a New Business” »