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Mobile Marketing

The New Number One Australian Phobia – MoBoPhobia

The new number one Australian Phobia – NOMOBPHOBIA

What is a phobia? According to Wikipedia (not always the most reliable source, but relevant for this blog),  “A phobia is, when used in the context of clinical psychology, a type of anxiety disorder , usually defined as a persistent fear of an object or situation in which the sufferer commits to great lengths in avoiding, typically disproportional to the actual danger posed, often being recognised as irrational. In the event the phobia cannot be avoided entirely the sufferer will endure the situation or object with marked distress and significant interference in social or occupational activities.”

So what is NOMOBPHOBIA? Read on to find out more.

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Get the Latest Stats on Smart Phones

mobile marketing smartphones
Get the Latest Stats on Smart Phones

In the April edition of the Australian Marketing Magazine, the latest statistics on smart phones in Australia for 2011 were divulged.  Most noteable was the 52% penetration of smartphones vs 48% of regular mobile phones.  The
break down of smart phones was iphone-38%, Android-28% and Other-34%.

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