Hall of Fame Business Solutions

10 Glenn Street
Spring Gully, VIC 3550
03 5441 5222

Online Marketing

Visual Content Takes the Throne

Content makes your business shine over the Internet. Choice of words, correct grammar and uniqueness helps you expand your readership and grow a broad network of readers.

Read on for helpful hints on how you should curate your content on line.

Continue reading “Visual Content Takes the Throne” »

What is Appropriate Content?

Who decides what is appropriate content for posts and blogs?

What is appropriate content?

What Is Appropriate Content for Blogs and Posts?

As an American and fan of the San Francisco 49ers who lost to the Baltimore Ravens in the 2013 American Grid Iron Superbowl, I felt compelled to post about leveraging major sports events as a marketing tool. In reply I had a fan comment, “The 49ers lost because they were 20 players short.” Is this an appropriate post for a business?

Read on to find out our thoughts on how to strategise for appropriate content for your blog, website and social media.

Continue reading “What is Appropriate Content?” »

Social Media Changes the Rewards Game

Are you engaging and rewarding your customers on line?Have you considered how to best reward your customers?  Do your customers want rewards and does it lead to loyalty? Read on to find out some tips for rewarding customers using on line platforms.

Continue reading “Social Media Changes the Rewards Game” »

Is Online Shopping Killing Traditional Retailers?

 Is online shopping really killing our bricks and mortar retailers?

Recently there have been numerous blogs, articles, discussions and predications regarding the ‘demise’ of the retail industry in Australia as a result of online shopping; especially with sales lost to overseas suppliers.  But some interesting statistics in the latest November issue of Marketing Magazine Australia, give us encouragement.

Read on to find out more.

Continue reading “Is Online Shopping Killing Traditional Retailers?” »

Are You Missing Opportunities with Online Video?

You are a small business, you have updated your website, it is mobile friendly, you have a business Facebook page with hundreds of Likes, you are on Twitter and LinkedIn with hundreds of connections and followers.  You have a blog and regularly post updates and stories.  You think you are all set, but there are even greater opportunities for exposure and better google search results with online video.  Videos watched online has nearly doubled in the last twelve months.

 Read on to find out the recent consumer activity when it comes to watching videos online.

Continue reading “Are You Missing Opportunities with Online Video?” »

Leisure Time Spent Online

Leisure Time Spent Online by Australians each week is up by 9%.

According to Marketing Magazine Australia, March 2012 edition, pg 14, there was a 9% increase in leisure time spent online.  60% of these were people over 35 and 40% were under 35.

Continue reading “Leisure Time Spent Online” »