Hall of Fame Business Solutions

10 Glenn Street
Spring Gully, VIC 3550
03 5441 5222

OOH – Out of Home Advertising

What Are The Latest Australia Media $ Spend Figures?

According to the latest edition of Marketing Magazine (who quote Nielsen Media Research), out of the total media spend of $13.2 billion in 2012 in Australia, four out of the nine key areas saw an increase year on year.

Read on to find out the latest stats

Continue reading “What Are The Latest Australia Media $ Spend Figures?” »

Consistent Growth in OOH Advertising In Australia

Growth for OOH Advertising

The new measurement tool MOVE for OOH Advertising (Out of Home – previously called Outdoor) has helped the industry boast nine consecutive quarters of growth as compared to some other mediums that are struggling.

 In the May edition of Marketing Magazine, the latest statistics on the use of OOH proved interesting as marketers see opportunities with new mobile technologies.

 Read on to find out more.

 

Continue reading “Consistent Growth in OOH Advertising In Australia” »