Competitions Online – Know the Rules
What Online Promotions Are you Running?In the 24th February 2012 edition of Ad News, an article stating that the Australian Competition and Consumer Commission (ACCC), in relation to advertising and competitions, “The ACCC will be more aggressive in pursuing false and misleading claims and that financial penalties will apply to transgressors for the first time under new consumer protection laws.”
A few key areas that will be increasingly under the microscope are the use of testimonials, fine print disclaimers, as well responsible claims relating to natural, organic or good for the environment.
It is also worth noting that all the rules in Australia that applied to offline competitions, games of chance and lotteries still apply to any online competition activity. These vary by state and if you have entrants from different states, you will need to know and comply with the law. Also ensure you are aware of restrictions/rules relevant to your particular industry.
Two good sources of information to ensure you are compliant are ACCC.gov.au – http://www.accc.gov.au/content/index.phtml/tag/ForBusinesses On this site, the ACCC states that, “On 1 January 2011 the Trade Practices Act 1974 was renamed the Competition and Consumer Act 2010. The Australian Competition and Consumer Commission is reviewing this website and its publications to reflect this name change, and changes to the law brought about by the Australian Consumer Law (ACL) which forms part of the renamed Act. For further information call the ACCC Infocentre on 1300 302 502 or visit the Australian Government website www.consumerlaw.gov.au for detailed guidance to the new law.”
There is also another website that provides helpful information for online promotions –visit http://www.competitionsguide.com.au
Sandy Hall – Managing Director – Hall of Fame MarketingCompetitions and Promotions and tagged Competitions In Marketing Bendigo, Promotions in Marketing Bendigo