Consistent Growth in OOH Advertising In Australia
The new measurement tool MOVE for OOH Advertising (Out of Home – previously called Outdoor) has helped the industry boast nine consecutive quarters of growth as compared to some other mediums that are struggling.
In the May edition of Marketing Magazine, the latest statistics on the use of OOH proved interesting as marketers see opportunities with new mobile technologies.
Read on to find out more.
The lastest slice of the media pie:
- Free to air TV – 26.4%
- Newspapers – 25%
- Online – 19.4%
- Directories – 8.2%
- Radio – 7.5%
- Magazines – 6.2%
- OOH – 3.7%
- Pay TV – 2.9%
- Cinema – .6%
The top ten categories of advertisers using OOH
- Entertainment and Leisure
- Travel & Accommodation
- Motor Vehicles
- Non Alcoholic Beverages
- Alcoholic Beverages
The future of OOH
Now that marketers are able to provide reach and frequency information and compare this medium to other broadcast media on a level measuring field, coupled with some great new technologies, the Outdoor advertising industry has seen a resurgence.
According to Marketing Magazine, the new formats now available to OOH advertisers such as digital and the use of mobile phones for interactivity have provided for more consumer engagement and interaction with this medium than we have never seen before. Consumers can be geotargeted when they opt in to some of the newer formats. This is only going to increase over time.
One of the key benefits of the newer digital formats is the expediency available to make changes to the message. They can be tested and tailored. According the Marketing Magazine, we may even see a situation where advertisers are buying day parts of various signs to reach a specific target market.OOH - Out of Home Advertising and tagged Advertising, Hall of Fame Marketing Bendigo, Out of Home OOH Advertising Bendigo, Target Marketing