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Is Fast Food Advertising to Blame for Childhood Obesity?

In a recent edition of AD News, an article was written talking about childhood obesity as being a ‘hot topic’ with lobby groups suggesting that advertising of fast food has a causal link to this growing problem.  “In 2009, the fast food industry entered into a self-regulatory policy called the Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children.”

Read our latest blog to find out our thoughts on this issue as a working parent.


The code was signed by most by major fast food chains, including McDonald’s, KFC, Pizza Hut and Hungry Jacks, but the debate still rages on with opponents arguing overkill and the other side believing that not enough has been done to tackle the problem.

 As a working parent, yes, it was easier to some times take the fast food option or provide a trip to ‘Maccas’ as a treat.  Anything in moderation.  Isn’t it up to us as parents to provide the framework and role models of healthy eating and living?

 What hope do our children have when over half of the adult population in Australia is obese?  How involved are we with our children in terms of getting outside and being active?  Are we tempted by technology as an easy babysitter as we work more and more hours? 

 As a parent, I would say these are all challenges we face.  And unless we actually take the time to take a step back and take a good look at how we are parenting our children in their primary school years, it’s too late.  When kids are teenagers, they have so many ‘other’ issues that if we haven’t instilled healthy eating and living behaviour as the norm, there are so many other challenges to overcome.

 Is advertising responsible for obesity, smoking causing cancer, alcoholics, raising violence, crime and every other vice in our society?  This is the real HOT TOPIC.  Take control of you and your family’s life and do the best you can, but don’t blame everyone or everything else in your children’s lives when things go wrong. 

 The responsibility and choices are yours.  What do you think?


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