Do you have a Crisis Management Plan?
Every organisation is vulnerable to crises, but many businesses are exposed to the risk of a crisis every day, but don’t have any contingency plans in place should a crisis happen.
What is a crisis? It can be defined as any situation that is threatening or could threaten to harm people or property, seriously interrupt business, significantly damage reputation and/or negatively impact the bottom line. Many businesses think that having OH&S, HR, privacy and other regulatory policies and procedures is all that needs to be done, but there are so many other operational and communication issues that can have a negative impact on your business, regardless of your size. Even some of the most well known brands have suffered a crisis, for example Volkswagen, Chipotle, FIFA and Lance Armstrong.
If you don’t prepare, you will incur more damage. Much like I do when looking at the marketing programs of my clients and the integration of marketing into the overall business through a Marketing Audit, Crisis and Risk Management also require an audit, commonly known as a Crisis Management Audit.
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