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Taking Community Engagement to the Next Level

I have been wanting to write a blog about community engagement for some time now as I am currently studying to achieve a certificate through iap2 Australasia in this relatively new discipline and am loving the interactivity and real life case studies that we are using in our learning programs. There are so many parallels to the marketing and communications disciplines which is why I think I find it so rewarding.

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Mobile App Metrics – What to Measure

The rise of mobile app usage has lead to an overhaul in the traditional metrics marketers measure. Coming from a web-centric mindset, it’s easy to assume the same metrics apply, but in your mobile strategy you want to dig into a deeper set of app-specific analytics. Most of what’s tracked in Google Analytics has no relevance for your app, and new KPIs have entered the game in response to mobile user behavior.

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Oldvertising – Changing the Way We Portray Seniors

Following on from one of my recent blogs, my interest in the lucrative baby boomer market has grown. Marketing to this group of people (and older) has taken on its own language. The marketing to this group and portraying them as a healthy and active group contributing in many positive ways to society is now known as oldvertising. Some great examples of this are outlined in the remainder of this blog which was inspired by an article in Ad Age.

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To Bot or Not to Bot

TO BOT OR NOT TO BOT

As Marketers, it seems there is a shiny new toy (technology) nearly every day. One of the latest is artificial intelligence (A1) and chat/messaging bots. But, just because you can automate something, doesn’t necessarily mean you should. Should the customer experience not have a human touch? There have already been examples of ‘bots behaving badly’. Have the bugs in these automated systems really been ironed out?

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Baby Boomers Don’t Think They Are Old – Don’t Talk to Them Like They Are

Not only are Baby Boomers (born between 1946 and 1964) being neglected, when they are targeted by marketers, they are spoken to as if they were their parents and not the active, successful and happy to spend group of potentially profitable consumers. Is your business missing out on this lucrative target market?

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Do you have a Crisis Management Plan?

Every organisation is vulnerable to crises, but many businesses are exposed to the risk of a crisis every day, but don’t have any contingency plans in place should a crisis happen.

 What is a crisis? It can be defined as any situation that is threatening or could threaten to harm people or property, seriously interrupt business, significantly damage reputation and/or negatively impact the bottom line. Many businesses think that having OH&S, HR, privacy and other regulatory policies and procedures is all that needs to be done, but there are so many other operational and communication issues that can have a negative impact on your business, regardless of your size. Even some of the most well known brands have suffered a crisis, for example Volkswagen, Chipotle, FIFA and Lance Armstrong.

 If you don’t prepare, you will incur more damage. Much like I do when looking at the marketing programs of my clients and the integration of marketing into the overall business through a Marketing Audit, Crisis and Risk Management also require an audit, commonly known as a Crisis Management Audit.

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Passionate Entrepreneurs Breed Success

I love what I do. I meet and work with amazing people. There are times when I am humbled by others who can turn their passion into not only business success, but personal success as well. I recently had a lovely lady contact me after her digital search for some marketing assistance in Central Victoria led her to me.

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Confused About SEM and How to Enhance Your Digital Presence?

 

Online marketers and businesspeople talk a lot about SEM, PPC, SEO and AdWords but these concepts often become confused. My clients continually ask for clarification. Not understanding these key concepts can lead to problems in choosing the online marketing best-next-steps for a business.  Here is an overview that helps put it all into perspective.

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Employment Law Catching Up to Social Media

Principal Lawyer of Arnold Dallas McPherson, John McPherson, advises that his firm has recently provided legal advice to employees who have been criticised by their employers for social media usage.  We at Hall of Fame Marketing have had the privilege of working with John and his team for over 21 years and believe this sounds warning bells for all employers regarding social media staff policy and is worth a read.

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Is Australia Whitewashed? – Marketers must adjust to Multiculturalism

In a few of my many roles, I have come across some staggering statistics about how multi cultural Australia has become. An article in a recent edition of Ad News by Arvind Hickman he quotes, “In Sydney and Melbourne, one in three people live in households where a language other than English is spoken. In many suburbs in Sydney, Caucasians are the minority.”

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Valentine’s Day – A Marketing Opportunity or a Marketing Nightmare?

HapValentinesDayThe era when Valentine’s Day started to take shape that represents love in a form more representative of today dates back to the 14th century. It was inspired by St Valentine and is not a public holiday in any country.

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The Most Popular New Year’s Resolutions

2017 New Years ResolutionsHave you made your New Year’s resolution(s) yet?

If you’re still deciding, take some inspiration from the most popular Google searches for self-improvement.

iQuanti, a data-driven digital marketing company, compiled a list of the most popular resolutions based on Google search terms occurring from January 2016 through October. Thank you to NBC news online in America for this interesting story which forms the basis of our latest blog. We have assumed some similarities between the USA and Australia resolutions.

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Are Christmas Cards Dead?

DruckLike many of you in the same vintage as I, have pondered over the last few years of whether not to post out printed Christmas cards. With friends and family overseas and many interstate, I religiously used to write out Christmas cards that included a family photo and a personal note.

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Is a Fitbit a Quick Fix?

fitbit-halloffamemarketingAs a teenager, I struggled with my weight and tried many of the quick fixes; shakes, hypnotism, calorie counting, you name it I tried it. I always kept exercising, so I was fit, but it took a long time to come up with a liveable food eating lifestyle that worked best for me. I have very low metabolism, which decreases even further with age.

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The Internet – a distraction or useful learning tool?

internetaccessacademicsuccessAs a Sessional Lecturer now in my 27th year of teaching at LaTrobe University Bendigo, I have seen radical changes in how students learn and interact with each other and their Teachers. We have access to more information than ever before as well as different ways to connect with our individual publics on line.

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Is Australia’s Olympic campaign spend of over $350 million well spent?

RioOlympicGoldThe Rio Olympic games were touted as Australia’s Olympic Team’s chance for redemption after a continuous fall in medal tally since the 2000 Sydney Olympics where Aussies won 53 medals, followed by 50 in Athens in 2004, 46 in Beijing in 2008 and 35 in London in 2012.

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OOH Digital – Steady Growth, Massive Opportunities

OOHdigitalLike many above the line/traditional marketing mediums, the coming of age of digital applied to traditional outdoor signage has seen advertising spend in this area steadily improving. In a recent article produced by Ad News, they quote Charmaine Moldrich, CEO of the Outdoor Media Association, “OOH Digital comprises 25.6% of OOH advertising, with the expectation that by 2020 it will account for 48.2%. Nielsen studies support the growth of OOH which has seen an increase in ad spend by 22.8% year on year, the strongest growth experienced by any traditional medium.

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Ride Sharing rises to 54% of Australian Taxi Market

TheSharingEconomyRIDE SHARING SERVICES USED BY 54% OF TAXI MARKET IN AUSTRALIA

 According to Nielsen Australia Consumer & Media View, Survey 2, 2016 National three Month database (Jan-March), Australians 18+, Nielsen Digital Ratings (Monthly), March 2016, Australians 18, the sharing economy is alive and well in Australia, with more than 2.8 million Aussies using applications such as Uber and Airbnb for travel and accommodation services.

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How Does Doping Diminish the Brand of Sport?

Anti DopingAs a Lecturer in Australian Sports Policy at LaTrobe University, I have had some very interesting conversations with people about their understanding of Anti doping in Australia and how this links to the wider sporting world. Most of what is discussed pertains to the elite level of sport including professional sport and how athletes know what is prohibited or not. If you are like many Australians, especially in Victoria, you had limited knowledge and exposure to ASADA and the doping codes as they relate to sport in Australia and even overseas, until 2011 when the Essendon Football Club experienced their supplements saga.

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Are You Grocery Shopping Online?

Commerce, computer, ecommerce.

Will you be grocery shopping online in 2016? Thirty-two percent of Australians who buy groceries on line do so as a time saver.

According to the recent Nielsen 2016 Global Connected Commerce Report, shoppers today no longer simply go to the nearest store; they grab the nearest digital device. The online retail ecosystem is fast evolving.

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Positive Company CultureDo You Match Your Company’s Culture?

Company culture is something that’s been talked about a lot in the post-recession era, and it’s something that more and more organisations are focusing on. But why is culture so important? People feel comfortable leaving their current roles and exploring other opportunities. In addition, companies have to be more competitive to attract talent. A salary typically isn’t enough to get someone on board anymore. The way that organisations are winning (or losing) the talent war is through their culture.

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Particular Privacy Issues Affecting Children and Young People

PrivacyPostFeb16Online consumers and direct marketing privacy issues

Personal information collected in the online environment is subject to the same laws as any other personal information. The internet is now an integral part of modern marketing techniques. Given their familiarity and high usage of the internet, and their significant consumer power, it is not surprising that this medium is used to target children and young people.

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Are you considering buying a franchise?

White cloud with franchise business image with hi-res rendered artwork that could be used for any graphic design.

Considering Buying a Franchise?

Do you ever think about franchising your business? And if so, how to proceed?

Here is some food for thought on the subject.

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IS AD BLOCKING OK?

AdBlockingHallofFameMarketingOne of my best sources of keeping up to date is through one of the regular publications I read, AD NEWS. In the digital space, there has been a lot of talk and conjecture about the morality and functionality of ad blocking. I found this interesting article in AD NEWS about this ‘hot topic’.

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Staff After Hours Activities – Should You Be Worried?

Group of happy people workers. Over gray background.

HOW WORRIED SHOULD YOU BE ABOUT WHAT YOUR EMPLOYEES DO AFTER HOURS?

The moment you hire an employee, they become a representative of your company. They are your company’s brand, your company’s vault, and your company’s asset. You don’t control their lives, but in many ways they control yours. This is because your company’s success can live or die on their behaviors both inside and outside of the workplace.

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