How To Measure Your Social Media Voice
If you have a website, you will have access to google analytics. It is free and a very informative source of information in terms of what key words people are using to find you, where they live, where they visit on your site and how long they spend on various pages. These are just the basics.
Are you tracking your social media voice?
There are many other tools available, and one that has recently been shared by Social Media Examiner.com is an explanation of how to add the measurement of social media platforms to your google analytics dashboard.
At Hall of Fame Marketing, we have only just added this to our analytics dashboard and are finding it very informative as you can track the success of various social media paid campaigns or posts.
Another way to find out what is being said about you in social media or on the web in general are google alerts which you can set up in conjunction with your google.com email account and socialmention.comSocial Media Marketing and tagged Social Media Analytics, Social Media Marketing