Recent Online Australian Surfing Statistics
A recent edition of Nielsen’s Online Landscape Review saw Australians spend 39 hours online over 64 sessions for one month, with nearly 41 billion minutes spent online with 33 billion pages viewed.
Some other interesting figures as part of this review are outlined below.
Since 2007, online Australians have spent more time accessing the internet than any other media in a given week. They now spend 23 hours and 56 minutes online per week, across all connected devices and screens.
Internet TV or IPTV (also known as ‘online catch-up TV’, ‘TV on-demand’ or ‘downloaded TV’) expanded to a significantly larger Australian audience during 2013 – now 50 percent of online Australians watch TV from internet sources.
Males still spend more time online each week than females, though females spend more time online via tablets and smartphones than males. Time on mobile (phone) internet among women has increased the most (4.1hrs up to 5hrs per week) as has their time watching video on a tablet computer with the following summary of activity for July:
- 32 billion viewed pages
- 41 billion minutes spent
- 39 hours spent online, across 64 sessions
- 17.491 million people were actively surfing online
Top Brands in Australia Surfing exposure to Unique Audiences in July 2014
- Google – 15.103 million
- MI9 – 11.152 million
- Facebook – 11.109 million
- YouTube – 9.616 million
- Microsoft – 8.782 million
- Yahoo!7 – 7.424 million
- eBay – 7.29 million
- Wikipedia – 7.178 million
- Apple – 5.996 million
- Skype – 4.657 million
Hybrid Streaming Key Online Statistics for July 2014
- 2.7 billion streams watched
- 6.5 billion minutes streamed
- 7 hours and 57 minutes spent streaming per person
- 13.576 million people were actively streaming online
53% of total average daily unique browsers come from mobile devices, broken down for July 2014 as follows:
- Desktop – 47%
- Mobile – 37%
- Tablet – 15%
- Other 1%
Is your work place’s or your own business have a responsive website that is mobile friendly? If not, it is time to update. Stand by for more interesting news from Hall of Fame Marketing Bendigo.Blog and tagged Hall of Fame Marketing Bendigo, Online Marketing Bendigo