Passionate Entrepreneurs Breed Success
I love what I do. I meet and work with amazing people. There are times when I am humbled by others who can turn their passion into not only business success, but personal success as well. I recently had a lovely lady contact me after her digital search for some marketing assistance in Central Victoria led her to me.
Her name is Janet Brown and she has been running a successful digital directory in Australia developed especially for people who wanted, or physically had to, adapt a gluten free diet. This came about as her health dictated that she needed to eat a gluten free diet. She is an under spoken lady with a great business and story. My key advice to Janet was to tell her story and be real.
We are in the age of story telling, not selling, and many of the people Janet contacts to advertise in the directory may google her to find out more. More importantly she can build credibility with the people who use the directory to find restaurants that have ample gluten free menu options or stores that sell gluten free food. These people are more likely to share content generated on the Gluten Free Eating Directory digital platforms once they read Janet’s story and realise that she truly is an expert.
With an education-based background and eloquent writing style, I’ll leave Janet to tell her story below.
“Towards the end of 1997 I became inexplicably ill for seven months. Up until then I’d enjoyed a relatively healthy childhood, and been extremely fit throughout my teens and 20’s. But I became miserable with a host of debilitating symptoms, and several tests and various health professionals later found us no nearer to discovering the cause. Losing weight at a scary rate, I had my will brought up-to-date, doubtful I was going to survive. Thankfully I was referred to a consultant physician who identified the problem as coeliac disease, meaning major dietary changes but a good recovery.
While I don’t mind being on a gluten free diet if it means keeping well, it’s challenging, especially when eating out. I know what it feels like to hunt down eateries that have a good range of gluten free choices. I know how to unpack the menu, ask questions about how the food is prepared and what it contains. I insist that ‘gluten free’ is written beside my order so that the kitchen staff can make no mistakes. I understand!
That’s why we created Gluten Free Eating Directory nine years ago. After a trip to Darwin it dawned on me that there wasn’t a national directory to make life on a gluten free diet easier. Plus there was no way to collectively look at gluten free products on the market. Even today, plenty of mainstream restaurant directories allow eateries to tick the ‘gluten free options’ setting, but that’s often only cursory, with the amount of choices routinely disappointing.
Gluten Free Eating Directory only permits carefully chosen businesses that offer considerable gluten free options on our website, taking the guesswork out of it for you. If they’re on our directory they understand gluten free.
With a background as a secondary teacher, university lecturer and school principal, I left the education world behind in 2008 to start this directory. Since that time it’s developed into the largest gluten free directory in Australia. I’m constantly overwhelmed by the commitment of many business owners, whether directly affected by gluten intolerance or not, in providing extensive gluten free food choices. Those of us who are gluten free are more likely to go out as result of having choices provided. We take our friends, family and work mates with us – a win for us and for these terrific businesses that have us in mind!”
If you are looking for gluten free options or have a business in Australia that offers a substantial gluten free menu, visit www.glutenfreeeatingdirectory.com.au
If your business is looking for marketing and business development assistance in Australia, feel free to contact me, Sandy Hall, at Hall of Fame Marketing Bendigo and Geelong. www.hallofbusinesssolutions.com.auBack to Blog and tagged Gluten Free Eating, Hall of Fame Marketing Bendigo, Passionate Entrepreneurs