So, You Want a Job in Marketing?
You think you want a job in Marketing but you aren’t sure what type of jobs are out there, or how to market yourself?
Read on to find out the recent moves in a variety of marketing job in Australia according to seek.com.au June 2012 index and find some helpful tips to market yourself.
Marketing Jobs in Australia – Seek movement index June 2012 YOY
- Brand Management – advertisements down 27%, applications up 22%
- Digital & Search Marketing – advertisements up 14%, applications up 87%
- Direct Marketing and CRM – advertisements up 22%, applications up 41%
- Event Management – advertisements down 22%, applications up 21%
- Internal Communications – advertisements down 12%, applications up 31%
- Management – advertisements down 12%, applications up 31%
- Market Research & Analysis – advertisements down 16%, applications up 34%
- Mktg Assistant/Co-ordinator – advertisements down 15%, applications up 6%
- Marketing Communications – advertisements down 7%, applications up 10%
- Product Mgmt & Develop – advertisements down 30%, applications down 20%
- PR & Corporate Affairs – advertisements down 2%, applications up 67%
- Trade Marketing – advertisements up 39%, applications up 61%
- Other – advertisements up 5%, applications down 11%
- Total – advertisements down 10%, applications up 15%
What this tell us is that there are more and more people applying for less marketing jobs, so we need to have an edge when we apply for jobs, this can be through marketing yourself.
How to Market Yourself as Your Own Brand
When you are putting yourself out there to try and get a job in marketing, you need to be able to prove that you can market yourself first. Here are some helpful tips:
Your name is the first thing employers will notice. It will be in the header of your CV, your address on your covering letter, and in the ‘from’ bar on the email. There are a couple of rules to pay attention to.
- Keep it consistent. A brand name needs to stick. Use the same name for emails, letters or signatures.
- Keep it real. Inventing a brand might sound fun, but using your real name will be much more effective. You should also use a portrait of yourself, rather than an avatar.
- Build on clean foundations. While social networks like LinkedIn and Twitter can help you get jobs, it might be smart to separate business and personal networks by using different aliases.
You don’t have to be a graphic designer, but a smart image can help. Design includes everything from font and layout to colour and paper.
- Keep it consistent. Use the same font for your CV, your covering letter and your email, your follow up letter, and your business card.
- Keep it simple. A functional, smart logo or design can help link all of your output, while the same style of writing throughout your networks and documents can help tie all of your work together.
- Tried and tested. Some fonts and even some colours do not translate between operating systems. Stick to black, Arial and Times New Roman. You can get creative in other ways.
In the world of marketing, you have to look sharp at all stages of recruitment. Don’t underestimate the value of your degree, but a good image shows attention to detail.
- Keep it consistent! You don’t have to wear the same suit to every stage of the process, but you should at least be recognisable at the second meeting. Avoid dyeing your hair or getting a new set of piercings until after you’re hired.
- Have a signature. Signatures are a useful trick to help you stick in an employer’s mind. This could be a signature colour, an item or a shape. If you’re going to do this, make sure it links everything they’re going to see, and try not to have too many.
- Tailor it to the audience. It could be the difference between a skinny tie for a modern company and a fat tie for a conservative one. For females, it could be suit with skirt or a suit with pants.
Most of all, use your contacts, don’t oversell yourself, be sincere, confident and never give up!Blog, Branding for Marketing Success and tagged Branding for Successful Marketing, Hall of Fame Marketing Bendigo, Marketing Yourself, Social Media Marketing