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Social Media Marketing Report 2014


Social Media Marketing Report 2014

I subscribe to Social Media Examiner, and this yearly report is, by far the most informative when it comes to reviewing social media as an advertising and communications platform.  Whilst the report is only represented by 5% of Australian Marketers, it is certainly insightful as to movements and thoughts within the Social Media sphere with 2,800 marketers sharing their views and usage of social media from around the globe.

These are only highlights/major findings.  To view the entire report and subscribe to a whole range of free useful information and reports, visit www.socialmediaexaminer.com.

Marketers place very high value on social media: A significant 92% of the marketers indicate that social media is important to their business, up from 86% in 2013.

Tactics and engagement are top areas for marketers to master: At least 89% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.

Blogging hold the top spot for future plans: A significant 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014.

Marketers want to learn more about Google+: While 54% of marketers are using Google+, 65% want to learn more about it and 61% plan on increasing Google+ activities in 2014.

Podcasting on growth trajectory: Only 6% of marketers are involved with podcasting, yet 21% plan on increasing their podcasting activities in 2014 – a more than three-fold increase – and 28% of marketers want to learn more.

Facebook and LinkedIn are the two most important social networks for marketers. When forced to only select one platform, 54% of marketers selected Facebook, followed by LinkedIn at 17%.

Most marketers aren’t sure their Facebook marketing is effective: Only 34% of marketers (slightly more than one in three) think that their Facebook efforts are effective.

Original written content is most important for social media marketing: A significant 58% of marketers stated that original written content is the single most important form of content, followed by original visual assets (19%).

Five of the most asked social media market questions were:

1. What social tactics are most effective?
2. What are the best ways to engage my audience with social media?
3. How do I measure the return on my social media investment?
4. What are the best social media management tools?
5. How do I find my target audience with social Media?

How is social media integrated into your business’ or work place’s social media and do you want to become part of it?  Or can this report assist in your decision making?  Some food for thought from Hall of Fame Marketing Bendigo.

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