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Social Media Usage Statistics for Australian Businesses

Is Your Business Using Social Media?  Want Some Interesting Facts About Social Media usage by Australian Businesses?

In the October edition of Marketing Magazine Australia, there were some interesting facts about businesses and brands using social media as a marketing tool.  Read on for some interesting statistics and reasons why your business should be using social media as a marketing tool.

 I was actually amazed at the low percentages as per below:

Why do customers visit business social media sites/pages/profiles?

 If you are not using social media for your business, why not? Here is a list of what  social media can do for your business?

  1. Branding
  2. Create a buzz
  3. Online reputation management
  4. Establish your business as an expert
  5. Ignite word of mouth activity
  6. Build and manage relationships
  7. Open up the line of communication between business owner and millions of potential customers
  8. Small businesses can compete with the large companies
  9. Social networking with potential clients and customers from all over the globe
  10. Get great traffic for your website
  11. Increase your link-ability
  12. Helps with search engine optimisation
  13. Much cheaper than traditional marketing and advertising
  14. Your company is more accessible
  15. Direct conversation to a specific niche
  16. Provides another way for potential customers to find you
  17. It’s a way to explain yourself
  18. Show Your Stuff
  19. Find out exactly what your customers, ask them on social media, and they’ll tell you
  20. Your customers can play an active role in the business

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