Is Your Website Mobile Responsive?
If you are a small business with a website that isn’t mobile optimised or responsive, now is the time to get it fixed.
You could be missing out on a lot of potential customers and returning website traffic due to a new google algorithm called ‘mobile-geddon’. Responsive websites adjust the content and layout of their pages to best suit the screen size they are being viewed on so that it is a good experience, regardless of device or manufacturer.
Below we share an informative article written by Kavit Shah who writes for Senis in its Nutshell blog, to help you conduct a ‘Mobile ready health check’ on your website.
Check your website with Google’s mobile friendly check toolEnsure that your website meets the criteria set out by Google by simply running it using Google’s Mobile Friendly Check Tool.
This check will give your site the all clear if it complies with their criteria. If not, it will outline all the things you need to fix to meet the compliance of the algorithm change. Make sure you get through that list and fix everything to the best of your ability.
Have you looked at your analytics recently?The first instance where you would see the change from the Google Mobile Friendly Update is within your analytics data. We recommend that you should take a snapshot of current traffic trends coming through to your website from search engines and specifically from mobile/smart devices.
Then a week after the release date, once the Google mobile results normalise, you should take another equivalent snapshot of the traffic and compare each day to its corresponding previous total that you extracted.
This way, you will know if you have been impacted at all by the change in traffic coming from search engines and specifically from mobile/smart devices either going up or down.
Have you Googled yourself recently?Google your website today using a mobile/smart device and see what the listing/appearance looks like. Also take a look at the other results on the SERP (search engine results page) page and make note of them.
Have there been changes? Have any of the other previously ranked listings shifted? Do any of the listings look different? If in doubt, contact your web developer or Hall of Fame Marketing Bendigo to review your current website and make recommendations.Blog and tagged Hall of Fame Marketing Bendigo, Mobile Marketing, New Technology, Online Marketing Bendigo